Thursday, October 30, 2008

The right broadcast model for motocross

Last weekend I got up early (too early, it turns out) to watch the MXdN live video feed via MediaZone. I really enjoyed it — well worth the $24.99 I paid for a year’s subscription that also buys me full coverage of the 2009 GP season and access to the archives for 2005–2008. If you want a recap of the coverage itself see Davey Coombs’ Racerhead #40 over at RacerX.

What I want to talk about is a realization I had while watching — that Internet video is the right medium for motocross. Not broadcast TV.

It’s no new idea that motocross is a niche sport. I think we all know this and, to my mind, it always will be. A big niche, perhaps, but a niche nonetheless. It’s a special sport. A different sport. It’s an extreme sport, but not a circus like Supercross. There is a history, a mind set, and a culture that are inherent in the way man and machine attack the terrain and the elements. There is an endurance aspect that simply doesn’t exist in other forms of closed course competition. It is not a complicated sport, yet it requires understanding.

None of this fits neatly into 1–hour, commercial-laden segments of American broadcast TV. The sport, at it’s core, does not match up well with normal, accepted TV practices for niche sports — 8 minutes of action punctuated by 1.5–2.5 minutes of commercials. Then repeat the cycle over and over. [More...]